Total customer experience is the sum total of the online user and in-store shopper experience.
You have done an incredible job telling your brand story digitally, clearly articulating what makes you unique. You excel at social media, user acquisition and engagement but you realize there are gaps in the online shopping experience.
You know customers like to touch merchandise. You know that shopping is a social act, a form of entertainment, that can’t be replicated in the online world.
It's a fact millennials, in particular, want to buy experiences as much as products.
To establish stronger relationships with customers that results in brand loyalty and repeat transactions it is essential to pivot to a new omni-channel strategy- one that includes a physical presence.
CODE closes the gap between two worlds that have been separated for far too long- digital and physical.